British American Tobacco
Our flagship Tobacco Heating Product
An alternative to smoking that doesn’t involve burning, producing fewer and lower levels of toxicants than conventional cigarettes*
Our flagship THP brand, glo, comprises an electronic handheld device that contains a lithium-ion battery which powers a heating chamber.
Our glo Pro, Hyper, and Hyper+ models feature induction heating, enabling devices to reach their operating temperatures of around 240-280ºC faster. This makes them more efficient and enjoyable for consumers to use.
Building on glo Hyper+, which launched in 2020, Hyper X2 incorporates advanced induction heating technology encased in a smaller, lighter weight device. A separate boost function for faster heating, battery status LED indicator, a protective irisshaped shutter and bold new colourways complete the new Hyper X2 offer.
The system also requires fewer components susceptible to temperature degradation, enabling the use of a wider range of temperatures, which are still substantially lower than temperatures needed for combustion. This helps to unlock a broader range of sensory experiences. This more powerful heating system produces a faster and more precise device, offering consumers more flexibility, while still tightly controlling temperature and avoiding combustion.
Today, our glo products are available in 30 markets. Driven by the innovative glo Hyper X2 model available in 22 markets, total consumable volume grew 26% in 2022, ahead of industry growth of 15%. Consumer acquisition of glo was up 2 million, reaching 8.8 million.
* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.
† Our Vapour product Vuse (including Alto, Solo, Ciro and Vibe), and certain products, including Velo, Grizzly, Kodiak, and Camel Snus, which are sold in the U.S., are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.
BAT’s no.1 global vape brand Vuse and our F1 partners McLaren Racing have again teamed up with an emerging female artist to deliver a striking livery for the Abu Dhabi Grand Prix.